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Public Information in an All-Hazards Incident: MGT-318

  • Double Tree Hotel 1 Wenonah Park Place Bay City, MI 48708 United States (map)

About the Course: This two-day course being held from 8:00AM to 5:00PM each day examines the role of public information in managing an all-hazards incident and provides practical training in crisis communication techniques. In such an incident, it is imperative that community leaders, incident managers, and public information officers are prepared to communicate with the public through the news and social media. The course focuses on the role of public information in incident management, the information needs of the public in a crisis, and the various means of effectively communicating through the news and social media. Upon completion of the course, participants will be able to manage the major elements associated with public information in a WMD, terrorism and all-hazards incident.

Workshop Topics:

• The nature of terrorism and weapons of mass destruction (WMD) and all-hazards incidents

• Implications of such incidents for the public information function

• Conducting emergency public information programs within the framework of the National Incident Management System (NIMS) and the

National Response Framework (NRF)

• Integration of the Joint Information Center with the Incident Management/ Unified Command System

• Approaches to working with news and social media in a disaster

• Constructing effective initial public statements

• Identifying and preparing spokespersons and experts

• Planning and conducting press conferences

• Developing an effective Crisis Communication Plan and Crisis Communication Team

• Communication objectives and action steps for each of the six phases of the crisis communication life cycle

Target Audience: The course is designed for participants whose duties may require them to interface with news media representatives during their community’s response to a WMD/terrorism incident or major disaster. Course participants who would benefit from this training include the jurisdiction’s key elected officials, public information officers (PIO), key department heads, key public health and medical personnel, and emergency management officials from both the public and private sectors.


  • All registrants must obtain a FEMA SID Number and provide that number the day of the course

  • While there are no formal course prerequisites for this course, it is recommended that participants have taken FEMA incident command courses IS 100 and IS 200.

Later Event: April 14
Region 3 Planning Board Meeting